The Bakery

Running head: Tasti Kakes bakehouse Tasti Kakes bakeshop Strayer University - Online Shelia Iceson trade Management Dr. Richard A.L. Caldarola February 26, 2012 Tasti Kakes Bakery is a local bakery bon ton located in the DMV (DC, Maryland, Virginia) ara that offers premium bake goods at relatively begin prices than any of our major competitors. All bake goods, to include our curiosity and wedding cakes, are prepared on location and customized to graze for customers at the time of purchase. Within this textual matter we will treasure the marketing goals and advertise strategies of our community. Furthermore, we will explain how these goals and strategies contribute to the boilersuit success of Tasti Kakes Bakery provoker. Discuss the companys advertising strategy and how it aligns with its marketing goals. Before we could effectively align Tasti Kakes Bakerys marketing goals with the advertising strategies mean we understood that we compulsory to become educated on the sizeableness of integrated marketing communications. In order to make sensible choices and select attach media outlets, we extensively researched the strengths of the various media outlets available.

The lesson of IMC is to recognize as ultra-important that the marketing messages must be seamlessly integrated across the media selections. look for suggests a corroborative relationship between IMC practices and good crisscross outcomes (e.g., high levels of awareness, brand loyalty, and sales) (Lacobucci, 2010). Tasti Kakes Bakerys marketing goals are directed towards enhancing customer loyalty and company profitability. Based up! on our intellectual that customer objectives are popular in the specialty baked goods market, we have unflinching to enhance customer satisfaction, create an cunning loyalty weapons platform to lock in customers, and reward our customers for beingness influential and spread head positive word of mouth. We fix to frequently advertise to maximise brand awareness. Additionally increasing...If you take to get a skilful essay, order it on our website: BestEssayCheap.com

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